Good Design is Good Business
A design blog by David Ostroff
The Case for Kind Design Leadership
Leadership in design is often framed as decisiveness. That matters. Kindness matters more.
Top 10 Ways to Improve Client Communication Without More Meetings
Meetings are not clarity. Structure is.
What Client Anxiety Taught Me About Better Design
Most feedback is not about design. It is about fear. Fear of internal pressure. Fear of being wrong. Fear of change.
Top 10 Design Trends I Am Quietly Ignoring This Year
Not every trend deserves attention. Many respected voices in design trend analysis caution against confusing novelty with value.
Why Speed Is Overrated in Creative Work
There is constant pressure to move faster. Faster launches. Faster feedback. Faster everything…
Top 10 Questions I Ask Before I Touch a Website Redesign
Every redesign starts with restraint. Before visuals or platforms, I ask these questions…
The Quiet Skill That Makes Designers Indispensable
The best designers I know are not the loudest in the room. They listen first. I was reminded of this recently watching teams rush to solutions before sitting with the real problem.
What I Learned About Leading Creatives That Still Shapes My Work
Leading creatives taught me lessons about critique, pacing, and kindness that still shape how I approach design work today.
Why Your Call to Action Might Be Failing, and How to Fix It
Is your CTA underperforming? Learn design mistakes that weaken calls to action and how empathy-driven fixes can restore clarity.
Managing Feedback Without Losing Empathy
Client feedback doesn’t have to be chaotic. Learn how an empathetic process turns notes into clear next steps.
Responsive Logos, Why They Matter More Than You Think
Responsive logos protect clarity on small screens. Learn how to adapt your mark without losing recognition.
How I Turned Client Confusion into Visual Clarity
Internal empathy matters. Align the team’s mental model with the site to unlock clarity and adoption.
Why Light Color Does Not Mean Inaccessible
Light palettes can be accessible. With the right contrast and testing, subtle design can still be inclusive.
Top 10 Branding Principles That Stand the Test of Time
10 timeless branding principles—clarity, consistency, empathy—and why they still matter today.
Managing Creative Teams with a Mix of Structure and Grace
Effective design management blends structure with empathy. Simple rituals that keep creative teams clear and kind.
Why Your Canva Template Is Not Enough, and What to Do Instead
Using Canva templates can undermine brand authenticity. Learn how to combine convenience with strategy so your visuals feel uniquely yours.
Top 10 Design Mistakes That Make Your Website Feel Unwelcoming
10 common website mistakes that feel unwelcoming and how empathy led fixes restore trust and clarity.
Motion Design That Guides, Not Distracts
Motion should guide, not distract. Practical ways to use animation that helps people move with confidence.
Inclusive Design, The Next Layer
Go beyond compliance. Inclusive design makes people feel welcome through choices that reduce stress and reflect reality.
Frutiger Aero and the Return of Optimism
Frutiger Aero signals a return to optimism. Use the look with intention to add warmth without losing clarity.