Good Design is Good Business
A design blog by David Ostroff
Frutiger Aero and the Return of Optimism
Frutiger Aero signals a return to optimism. Use the look with intention to add warmth without losing clarity.
Sustainable Design Is Not Just About Paper
Sustainable web design blends ethics with performance. Lighter, faster, and aligned with your values.
The Case for Bold Color Blocks
Bold color blocks create clarity, rhythm, and easier decisions. A humane way to guide attention online.
AI Tools in Design, Assistant, Not Artist
Use AI as an assistant, not the artist. Guardrails that keep intent, empathy, and brand voice in charge.
Digital Empathy in an Age of Overload
Digital empathy is a competitive edge. Design that respects attention earns trust and better outcomes.
Top 10 Questions to Ask Before a Redesign
Before you redesign, ask these ten questions. A practical checklist that saves time and protects results.
The Power of Small, Why Micro Interactions Matter
Micro interactions add clarity and delight. Small details that build trust and reduce friction in real use.
Empathy Mapping Isn’t Just for Researchers
Empathy mapping turns feelings into design decisions. A simple, non academic way to make work that resonates.
Website Downtime: A Pain Point That Talks to Your Customers
Downtime costs businesses trust and revenue. Learn why reliable websites are as much about empathy as they are about technology.
Minimalist Maximalism: Balancing Clarity with Expression
Minimalist maximalism blends structure with personality. Discover how brands can balance clarity and expression in design.
Bold Typography and Visual First Communication in 2025
Bold typography and vibrant color define 2025 design. Learn how confident visuals create clarity without overwhelming audiences.
Craft, Not Craftwashing: Why Authenticity Matters in Design
Craft is design’s most valuable currency. Discover why authentic storytelling builds stronger brands than glossy ‘craftwashing.’
Canva and Pinterest: Tapping into Trend Insight with Empathy
Canva and Pinterest bring predictive design trends to life. Learn how to translate inspiration into authentic, brand-aligned design.
Why Motion Design Builds Trust and Stories That Move
Motion design in 2025 is about guidance, not flash. See how subtle animation can build trust and improve digital experiences.
Illustrations, Mascots, and the Human Touch in Branding
Hand-drawn illustrations and mascots bring warmth to modern branding. Learn how to use them to connect authentically with audiences.
Top 5 Web Design Mistakes That Cost Empathy and How to Fix Them
Slow load times and confusing layouts cost trust. Discover the top 5 web design mistakes in 2025 and how to fix them with empathy.
Trend Alert: Textured Grains, Retro Flair, and Bold Minimalism in 2025
Explore 2025 design trends like bold minimalism, texture, and retro flair, and how to use them to create timeless, human-centered brands.
When Empathy Meets AI: How Designers Should Co-Create, Not Compete
AI can amplify creativity when used with empathy. Learn how AI tools support, not replace, human-centered design.