Good Design is Good Business
A design blog by David Ostroff
What I Learned About Leading Creatives That Still Shapes My Work
Leading creatives taught me lessons about critique, pacing, and kindness that still shape how I approach design work today.
Why Your Call to Action Might Be Failing, and How to Fix It
Is your CTA underperforming? Learn design mistakes that weaken calls to action and how empathy-driven fixes can restore clarity.
Managing Feedback Without Losing Empathy
Client feedback doesn’t have to be chaotic. Learn how an empathetic process turns notes into clear next steps.
Responsive Logos, Why They Matter More Than You Think
Responsive logos protect clarity on small screens. Learn how to adapt your mark without losing recognition.
How I Turned Client Confusion into Visual Clarity
Internal empathy matters. Align the team’s mental model with the site to unlock clarity and adoption.
Why Light Color Does Not Mean Inaccessible
Light palettes can be accessible. With the right contrast and testing, subtle design can still be inclusive.
Top 10 Branding Principles That Stand the Test of Time
10 timeless branding principles—clarity, consistency, empathy—and why they still matter today.
Managing Creative Teams with a Mix of Structure and Grace
Effective design management blends structure with empathy. Simple rituals that keep creative teams clear and kind.
Why Your Canva Template Is Not Enough, and What to Do Instead
Using Canva templates can undermine brand authenticity. Learn how to combine convenience with strategy so your visuals feel uniquely yours.
Top 10 Design Mistakes That Make Your Website Feel Unwelcoming
10 common website mistakes that feel unwelcoming and how empathy led fixes restore trust and clarity.
Motion Design That Guides, Not Distracts
Motion should guide, not distract. Practical ways to use animation that helps people move with confidence.
Inclusive Design, The Next Layer
Go beyond compliance. Inclusive design makes people feel welcome through choices that reduce stress and reflect reality.
Frutiger Aero and the Return of Optimism
Frutiger Aero signals a return to optimism. Use the look with intention to add warmth without losing clarity.
Sustainable Design Is Not Just About Paper
Sustainable web design blends ethics with performance. Lighter, faster, and aligned with your values.
The Case for Bold Color Blocks
Bold color blocks create clarity, rhythm, and easier decisions. A humane way to guide attention online.
AI Tools in Design, Assistant, Not Artist
Use AI as an assistant, not the artist. Guardrails that keep intent, empathy, and brand voice in charge.
Digital Empathy in an Age of Overload
Digital empathy is a competitive edge. Design that respects attention earns trust and better outcomes.
Top 10 Questions to Ask Before a Redesign
Before you redesign, ask these ten questions. A practical checklist that saves time and protects results.
The Power of Small, Why Micro Interactions Matter
Micro interactions add clarity and delight. Small details that build trust and reduce friction in real use.
Empathy Mapping Isn’t Just for Researchers
Empathy mapping turns feelings into design decisions. A simple, non academic way to make work that resonates.