Motion Design That Guides, Not Distracts

Animation can clarify or confuse. The difference is intent.

I think of motion as a tour guide. A simple fade directs the eye, a slide cues a transition, a micro animation confirms an action. UX Collective’s take is useful here, good motion is felt, not noticed.

Spinning logos and constant parallax are not empathy, they are noise. The best compliment is silence because people did not stumble.

If your animations are more about show than flow, it is time to rethink. Let us make motion serve your audience. Contact me.