Why Your Canva Template Is Not Enough, and What to Do Instead

There is a myth that a template equals a brand. Templates are helpful, but they are generic by nature. If your identity looks like a trending layout, you will blend in exactly when you need to stand out.

Canva itself promotes the use of brand kits for consistency, yet many skip that step. That’s when things go wrong. Templates are not brand specific, they don’t embed your voice, and they age quickly with trend cycles.

Use templates for speed, then layer strategy. Define type scales, refine color roles, and customize components so your system reflects your values. That is how your materials start to feel like you.

If you want to harness Canva without sacrificing authenticity, I can help you build the system around it. Contact me.