How I Turned Client Confusion into Visual Clarity

I worked with a leadership team who felt lost inside their own site. The problem was not only the UI, it was the mental model.

We began with listening sessions. Once the issues surfaced, I sketched a sitemap and invited them to rearrange it. This practice is very close to what IA experts recommend, building structure based on how people naturally categorize information.

When people see their own logic mirrored back, adoption is natural. The site did not just look clearer, it felt like them.

Empathy is not only external. If your team’s experience does not match your site’s structure, I can help you align the inside with the outside. Contact me.