Top 10 Questions I Ask Before I Touch a Website Redesign

Every redesign starts with restraint. Before visuals or platforms, I ask these questions.

1. What problem are we really solving

2. Who feels the pain most

3. What is already working

4. Where users get stuck

5. What success looks like in six months

6. What failure looks like

7. Who owns decisions

8. What content carries emotion

9. What we are afraid to change

10. What happens if we do nothing

This approach aligns closely with UX discovery best practices and prevents the redesign spiral that many teams fall into.

If you want a redesign grounded in strategy rather than guesswork, get in touch.