Responsive Logos, Why They Matter More Than You Think
A logo that squeezes on mobile loses impact. Responsive logos, alternate lockups for smaller contexts, keep brand presence strong and legible.
99designs, which Iām not a big fan of, offers a great breakdown of responsive logo systems, from simplified marks at small sizes to stacked layouts at larger ones. The principle is simple, but overlooked: clarity at every scale.
It is empathy at micro scale, meeting people where they are, on the device they have, with clarity that respects their attention.
If your mark feels cramped or faint on mobile, I can help you define a responsive set that still feels unmistakably you. Contact me.