Frutiger Aero and the Return of Optimism

The early 2000s look known as Frutiger Aero, glossy gradients, blue skies, flowing water, is back in circulation. It taps a public hunger for optimism after years of sterile minimalism.

If you are new to the term, here is a succinct overview on wikipedia. The point is not nostalgia for its own sake. It is about showing that design can feel alive again, used with restraint.

A touch of glassy depth or nature forward imagery can add warmth without tipping into kitsch. The key is intent, use it to serve the message, not to chase a trend.

If your visuals feel cold or stripped down, a little optimism could bring balance.

Want a thoughtful approach? Contact me.