Good Design is Good Business
A design blog by David Ostroff
Designing for People, Not Algorithms
SEO matters. Performance matters. Humans matter more.
Why I Still Believe in Craft
Speed tools are everywhere. Craft still matters. Care in typography. Thought in layout. Intention in interaction.
Top 10 Small Design Decisions That Have Big Impact
Details shape experience. These details are core to high-quality interaction design.
Why I Push Back on Overdesign
Overdesign is often insecurity in disguise. More effects. More noise. Restraint takes confidence. It respects users.
Top 10 Signals a Website Needs a Strategy Reset
Sometimes the issue is not design. It is direction.
Top 10 Design Trends I Am Quietly Ignoring This Year
Not every trend deserves attention. Many respected voices in design trend analysis caution against confusing novelty with value.
Top 10 Questions I Ask Before I Touch a Website Redesign
Every redesign starts with restraint. Before visuals or platforms, I ask these questions…
Why Your Call to Action Might Be Failing, and How to Fix It
Is your CTA underperforming? Learn design mistakes that weaken calls to action and how empathy-driven fixes can restore clarity.
Top 10 Design Mistakes That Make Your Website Feel Unwelcoming
10 common website mistakes that feel unwelcoming and how empathy led fixes restore trust and clarity.
Sustainable Design Is Not Just About Paper
Sustainable web design blends ethics with performance. Lighter, faster, and aligned with your values.
The Case for Bold Color Blocks
Bold color blocks create clarity, rhythm, and easier decisions. A humane way to guide attention online.
Top 10 Questions to Ask Before a Redesign
Before you redesign, ask these ten questions. A practical checklist that saves time and protects results.
The Power of Small, Why Micro Interactions Matter
Micro interactions add clarity and delight. Small details that build trust and reduce friction in real use.
Top 5 Web Design Mistakes That Cost Empathy and How to Fix Them
Slow load times and confusing layouts cost trust. Discover the top 5 web design mistakes in 2025 and how to fix them with empathy.