Executive Creative Leader
Building creative teams, systems, and brands that perform
I’m an Emmy-winning Creative Director, brand strategist, and design leader with 25+ years of experience across government, Fortune 500, and nonprofit organizations.
I lead at the intersection of creative ambition and operational discipline.
I build talented teams, create scalable ways of working, and connect brand and campaign decisions to measurable business outcomes.
Leadership at Scale
At ICF Next, I co-led a multidisciplinary creative organization through five years of significant growth:
80 → 150 people
$8M → $18M in revenue
I helped establish the culture, leadership structure, and creative standards needed to support that expansion, guiding work across brand, digital, video, and integrated campaigns for organizations including CDC, DHS, HUD, PSE&G, DTE Energy, and Con Edison.
My leadership experience spans teams from 8 to 150 people, including designers, writers, developers, strategists, content creators, and production partners.
Measurable Impact
My work combines creative quality with organizational and business performance.
Helped more than double agency creative revenue in five years
Scaled a creative organization by nearly 90%
Led award-winning public-sector and enterprise campaigns
Directed the CDC Rx Awareness campaign recognized with an Emmy, Telly Gold, ADDY Gold, and additional industry honors
Contributed to more than 40 awards across brand, campaign, digital, and experience design
Led accessible digital experiences serving millions of veterans and service members
What I Bring
Creative vision with operational credibility.
I know how to set the standard, and how to build the organization that can meet it.
Brand thinking grounded in execution.
My experience spans strategy, identity, campaigns, websites, digital products, print, and video.
Leadership that develops people.
I create the context, trust, and accountability teams need to do courageous work.
A focus on outcomes.
I connect creative decisions to audience response, organizational performance, and business growth.
AI-Assisted Workflows
I use AI to expand creative capacity, not replace creative judgment.
AI accelerates research, concept exploration, content development, visualization, and production, giving teams more time for insight, taste, empathy, storytelling, and decision-making.
I pair experimentation with clear standards for quality, privacy, copyright, bias, brand integrity, and human accountability. The goal isn’t simply faster output. It’s stronger thinking and a more capable creative organization.
Creative Operations
Strong creative organizations need more than talent. They need clarity.
I build operating systems that help teams do better work with less friction:
Clear priorities and decision ownership
Briefs that connect business goals to creative opportunity
Flexible workflows for different levels of complexity
Mentorship that develops leaders instead of creating dependencies
The result is a creative function that can move faster, maintain a high standard, and scale without losing its identity.