Good Design is Good Business
A design blog by David Ostroff
Digital Empathy in an Age of Overload
Digital empathy is a competitive edge. Design that respects attention earns trust and better outcomes.
The Power of Small, Why Micro Interactions Matter
Micro interactions add clarity and delight. Small details that build trust and reduce friction in real use.
Empathy Mapping Isn’t Just for Researchers
Empathy mapping turns feelings into design decisions. A simple, non academic way to make work that resonates.
Why Motion Design Builds Trust and Stories That Move
Motion design in 2025 is about guidance, not flash. See how subtle animation can build trust and improve digital experiences.
Top 5 Web Design Mistakes That Cost Empathy and How to Fix Them
Slow load times and confusing layouts cost trust. Discover the top 5 web design mistakes in 2025 and how to fix them with empathy.