101 Hospitality

What It Was
A multi-brand identity system for a growing hospitality group led by Michelin-starred Chef Matt Baker.

What We Did
Designed the core brand identity for 101 Hospitality along with distinct logos for its restaurants. Worked closely with the team to ensure each space had its own personality while feeling connected under a shared vision.

Why It Matters
Strong branding helped tie together multiple properties without losing what makes each special. It brought design rigor and story to every touchpoint.