ChristianaCare

What It Was
A speculative brand platform to help ChristianaCare stand out in a fast-growing virtual care market.

What We Did
Created a concept called “Radical Convenience,” designed to show how ChristianaCare combines digital access with personal provider relationships. Framed messaging around delivering care at the right time and place, with a complete care team patients can trust.

Why It Matters
Most virtual care feels distant and transactional. This positioned ChristianaCare as both innovative and personal, a combination that could help it compete nationally.

This speculative work is shown only for the purpose of portfolio viewing.