Good Design is Good Business
A design blog by David Ostroff
The Case for Kind Design Leadership
Leadership in design is often framed as decisiveness. That matters. Kindness matters more.
What Client Anxiety Taught Me About Better Design
Most feedback is not about design. It is about fear. Fear of internal pressure. Fear of being wrong. Fear of change.
The Quiet Skill That Makes Designers Indispensable
The best designers I know are not the loudest in the room. They listen first. I was reminded of this recently watching teams rush to solutions before sitting with the real problem.
What I Learned About Leading Creatives That Still Shapes My Work
Leading creatives taught me lessons about critique, pacing, and kindness that still shape how I approach design work today.
Why Your Call to Action Might Be Failing, and How to Fix It
Is your CTA underperforming? Learn design mistakes that weaken calls to action and how empathy-driven fixes can restore clarity.
Managing Creative Teams with a Mix of Structure and Grace
Effective design management blends structure with empathy. Simple rituals that keep creative teams clear and kind.
Top 10 Design Mistakes That Make Your Website Feel Unwelcoming
10 common website mistakes that feel unwelcoming and how empathy led fixes restore trust and clarity.
Inclusive Design, The Next Layer
Go beyond compliance. Inclusive design makes people feel welcome through choices that reduce stress and reflect reality.
Empathy Mapping Isn’t Just for Researchers
Empathy mapping turns feelings into design decisions. A simple, non academic way to make work that resonates.
Top 5 Web Design Mistakes That Cost Empathy and How to Fix Them
Slow load times and confusing layouts cost trust. Discover the top 5 web design mistakes in 2025 and how to fix them with empathy.
When Empathy Meets AI: How Designers Should Co-Create, Not Compete
AI can amplify creativity when used with empathy. Learn how AI tools support, not replace, human-centered design.