Good Design is Good Business
A design blog by David Ostroff
Empathy Mapping Isn’t Just for Researchers
Empathy mapping turns feelings into design decisions. A simple, non academic way to make work that resonates.
Top 5 Web Design Mistakes That Cost Empathy and How to Fix Them
Slow load times and confusing layouts cost trust. Discover the top 5 web design mistakes in 2025 and how to fix them with empathy.
When Empathy Meets AI: How Designers Should Co-Create, Not Compete
AI can amplify creativity when used with empathy. Learn how AI tools support, not replace, human-centered design.