CDC Be Antibiotics Aware/Get Ahead of Sepsis

What It Was
Two public health campaigns designed to shift behavior around antibiotic use and sepsis prevention.

What We Did
Oversaw strategy and creative development for both initiatives. Produced video and photo content, print PSAs, social graphics, and healthcare materials. Ensured consistency across channels and prioritized accessibility and clarity for patients and professionals alike.

Why It Matters
These campaigns reached families and clinicians with messages that were not only informative, but actionable. They helped change how people approach lifesaving treatments.