Website Downtime: A Pain Point That Talks to Your Customers

ITPro reports that businesses lose an average of five hours a month to downtime, with one in five losing over $2,500 each month. The issue isn’t just technical, it’s about trust.

I worked with a nonprofit whose website crashed during a major fundraising campaign. They were devastated. Donors noticed, and some stopped giving. We moved the site to a more reliable host, streamlined their backend, and added proactive monitoring. Their donors quickly returned, but it was a reminder that uptime is part of brand trust.

Your website is more than a tool, it’s a relationship. When it fails, it feels like a broken promise. That’s why site performance and reliability are as much about empathy as design.

Clients often overlook hosting and maintenance, thinking it’s “just IT.” But design that doesn’t include reliability misses the point. Every pixel of your site is part of how you care for your audience.

If your site’s reliability is causing stress, let’s talk about solutions that protect your reputation and your audience’s trust. Contact me.