A-SPAN: Sorry Not Sorry

What It Was
A donor campaign for a nonprofit helping people experiencing homelessness in Arlington, Virginia.

What We Did
Created a lighthearted set of greeting cards with “Sorry Not Sorry” messages encouraging people to give donations in lieu of traditional gifts. Paired with AR-enabled videos, the campaign added storytelling and interactivity to each card.

Why It Matters
It invited people to give differently, and feel good doing it. The campaign helped raise funds while sparking deeper conversations around generosity and impact.