PSE&G Saverhood

What It Was
An awareness campaign for New Jersey utility customers highlighting generous energy-saving rebates and incentives.

What We Did
Created an omnichannel concept called “The Saverhood,” a fictional neighborhood where smart energy choices are part of everyday life. Designed friendly, community-driven visuals across broadcast, digital, print, and point-of-purchase.

Why It Matters
The campaign brought awareness to programs many customers didn’t even know existed. It reframed efficiency as something friendly, simple, and easy to start right now.