CDC RX Awareness

What It Was
A national public education campaign created to reach adults at risk of developing opioid use disorder.

What We Did
Led creative strategy and execution across TV, digital, social media, and out-of-home. Built the campaign around unfiltered stories from people who experienced the devastating impact of prescription opioids. Directed testing, rollout, and creative optimization.

Why It Matters
By centering real voices, the campaign replaced stigma with empathy. The work earned an Emmy and multiple industry awards for its emotional resonance and impact in high-need communities.