Top 10 Mistakes Brands Make When Chasing AI

AI is powerful. It is not a strategy.

1. Automating without purpose

2. Ignoring ethics

3. Replacing judgment

4. Moving faster than trust

5. Skipping governance

6. Overpromising outcomes

7. Underestimating risk

8. Forgetting accessibility

9. Losing brand voice

10. Treating AI as magic

Many experts in ethical AI design warn about these exact pitfalls.

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