Good Design is Good Business
A design blog by David Ostroff
The Kindest Thing a Designer Can Do
The kindest thing a designer can do is care. Care about clients. Care about users. Care about teams. Care about themselves.
Top 10 Ways to Protect Mental Health on Creative Projects
Creative work is emotional work.
The Problem With Design Theater
Big decks and dramatic reveals do not equal value. Research on trust-based client relationships supports this.
What I Learned Letting Go of Perfect
Perfection delays progress. Research on creative perfectionism supports this.
Designing With Care in Uncertain Times
Clients are carrying more than they show. Designers are too. Research on empathy at work makes this clear.
Designing While the World Feels Loud
Between layoffs, AI anxiety, and constant news cycles, creative teams are stretched thin. This shows up clearly in studies on focus and cognitive overload.
Top 10 Lessons 20+ Years in Design Taught Me
Experience brings perspective, not certainty. These lessons echo what many long-term design leaders eventually discover.
Why I Still Believe in Small Teams
There is a belief that bigger teams move faster. Research on optimal team size suggests otherwise.
The Case for Kind Design Leadership
Leadership in design is often framed as decisiveness. That matters. Kindness matters more.
The Quiet Skill That Makes Designers Indispensable
The best designers I know are not the loudest in the room. They listen first. I was reminded of this recently watching teams rush to solutions before sitting with the real problem.